| Abstract: | ABSTRACTDrawing on poststructuralist discourse analysis and Hall's (1990) notion of diaspora cultural identities, this article explores the discontinuation and maintenance of Yoruba identity options by students at three Western Cape Province universities. Interviews and observations data are used to consider how different forms of representations and cultural practices associated with Yoruba in Nigeria lead to equally fragmented and hybrid lifestyles and identity options in the Diaspora due to the changed socio-cultural conditions. The argument shows the ruptures and fragmentation of Yoruba cultural elements as students try to fit into the South African socio-cultural contexts while trying to live ‘home’ life away from home. It also shows cultural appropriation by local South Africans who claim Nigerian [Yoruba] affiliation through wearing Yoruba attire and partaking in Nigerian [Yoruba] cuisine. The authors argue that identities are produced across national and ethnic boundaries not only through language choices, but also through dress, food and other semiotic resources, and that to promote the ideals of an African renaissance, there is need to recognise that Africa is a consequence of not just similarities, but more so of various critical points of profound difference and discontinuity. The article concludes that African renaissance entails embracing shared African cultural heritage and differences as the norm; and transnational competition, interdependency and interconnectedness are critical ingredients for the technological and socio- economic development of Africa. |
