大众传媒视野中的少数民族节日与生存--以彝族火把节为例

文化传播如水银漫地、无孔不入,并不断地通过大众传媒从形式到内容逐渐渗透、改变着民族文化主体并建构一种新的社会文化结构、文化风格和文化模式.越来越多的少数民族节日出现在大众传媒的视野之中.不仅民族民间节日日趋商业化、都市化和时尚化,大众传媒正日益介入少数民族地区经济发展与文化传统展示、地方文化身份塑造以及族群与社区认同的建构和维系过程.民族节日如何扎根于民族原生态的文化语境,保存本民族的文化精粹,在多元文化中发展成为独具魅力的一元,是值得我们认真思考的问题.

Minorities' Festivals and living in Mass Media World --A Case Study of The Yi Nationality's Torch Festival

Culture communication is constantly changing the national culture by mass media from form tocontent.Besides,it is constructing a new kind of social cultural structure,cultural style and cultural mode.Moreand more minorities' festivals appeared in msss media world.They are becoming more and more commercialized,urbanized and fashionable.What's more,mass media is taking part in the econormc development and theexhibition of culture tradition in minority areas.It is also participating the process of molding reSional culture andconstructing and maintaining nationality identity.We should think over how minority festivals keep close to inscultural context,how to maintain the cultural essellce and how to become a umque culture branch in thedevelopment of multi-culture.