旅游文化与山西旅游发展

文化是旅游发展的灵魂,只有把旅游与文化紧密结合起来,旅游产品才更具生命力。山西是旅游资源大省,旅游资源丰富,但山西的旅游业发展滞后,存在很多问题,主要表现在没有充分理解传统文化与现代文化的关系;整体形象设计不佳且未形成品牌。为了真正做好从旅游资源到旅游产品的开发工作,必须深层次地挖掘旅游资源的文化内涵;加强旅游环境建设,加大促销力度;重视历史、社会文化、民族文化的配套利用;搞好自然景观与文化的结合;贯彻旅游文化开发方针,正确处理现存的旅游文化。

Tourist Culture and the Development of Shanxi Tourism

Tourist products have new vitality only when tourism is closely integrated with culture.Shanxi is a big province rich in tourist resources,but it lags behind in tourism.To develop tourist resources,the provincial authorities should tap the cultural connotation of tourist resources,do a good job in improving tourist environment,attach importance to comprehensive use of history,social culture,and national culture,and do a good job in integrating natural landscapes with local culture.