“无理由退货”的经济学分析

"无理由退货"是一种刚刚兴起的厂商的市场创新形式,是一种新的非价格竞争手段。用经济学的方法尤其是采用博弈论和一般均衡的分析方法来分析"无理由退货"中厂商的利益函数以及它们的策略互动,可以看出厂商从事这种行为的动机。政府通过立法的形式对该市场行为进行约束,其动机是促使市场行为向增进社会总福利的方向变化。

Economic Analysis of "Return of Goods without Reasons"

"Return of goods without reasons" is a newly risen market innovation of manufacturers and a new means of non-price competition. We can see their motives by analyzing the manufacturers' interest function and their tactical interaction with e-conomic methods as the game theory and general equilibrium. The government tries to constrain this market act with legislation so as to ensure its change to the improving of social welfare.