| Abstract: | This paper explores normative commitment using a sample of 60 agricultural extension workers in a voluntary rural development programme. Organizational commitment is related to participation, standardization, and coordination in order to examine their relative influence on the visit effort of extension agents. Age, education, salary, tenure, position, and participation did not have any influence on normative commitment, whereas standardization negatively influenced it. Commitment, along with red tape, influenced visit efforts. Two major conclusions emerge. The first is that traditional personal and role-related antecedents of commitment may be related to instrumental but not to normative commitment. The second is that normative commitment can predict behaviour outcomes in public organizations. |
