大学生消费行为与家庭背景的关系——基于在杭高校的调查

当今大学生是一个庞大而特殊的消费群体,在社会各方面因素的影响下,他们的消费心理、消费观念、消费方式等也不尽相同。然而,由于大学生还未迈入社会,他们的经济主要来源于家庭,是纯粹的消费者,属于＂寄生型＂消费者。本文主要通过对当前在杭高校大学生消费现状及其家庭背景的调查,分别探讨他们的消费行为与其家庭背景之间存在的相关关系。

The Relationship between College Students＇ Consuming Behaviors and their Family Background --Based on the Survey of Colleges in Hangzhou

Nowadays, the college students are large but special consumer groups. Affected by many social factors, they have different consuming views, thoughts and manners. However, since college students still rely on their parents, they are named ＂Parasitic Consumers＂. Basing on the survey of consuming patterns and their family backgrounds of college students living in Hangzhou, this thesis will discuss the relationship between college students＇ consuming behaviors and their family background.