| CIS原理与政府形象设计 |
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| 引用本文： | 朱婧,周丽婷,于超.CIS原理与政府形象设计[J].行政与法,2006(2):21-23. |
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| 作者姓名： | 朱婧 周丽婷 于超 |
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| 作者单位： | 1. 中南大学,政治学与行政管理学院,湖南,长沙,410083
2. 青海民族学院,青海,西宁,810007 |
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| 摘 要： | 政府形象设计是政府形象管理的重要环节。借鉴CIS原理将企业CIS的设计和运作导入政府形象设计中,以政府行政理念为指导,通过提升政府行为和完善政府外在特征来提高政府在公众心目中的评价,把政府的理念、行为与视觉形象统一起来,使政府形象系统化。
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| 关 键 词： | 政府形象设计 CIS 理念/行为/视觉识别 |
| 文章编号： | 1007-8207(2006)02-0021-03 |
| 修稿时间： | 2005年10月15 |
The Principle of CIS and Government Image Design |
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| Zhu Jing,Zhou Li-ting,Yu Chao.The Principle of CIS and Government Image Design[J].Public Administration & Law,2006(2):21-23. |
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| Authors: | Zhu Jing Zhou Li-ting Yu Chao |
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| Abstract: | This paper briefly describes the government image design referring to the principle of CIS and its design and operation in corporation.That's taking the government mind as the instruction,and enhancing government's appraisal in public through the promotion of government behavior and the consummation of government external characteristic.Unifying the Government mind,the behavior and the visual image causes the government image systematization. |
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| Keywords: | CIS the design of government image mind/behavior/visual identity |
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