大学生消费价值观遭遇文化帝国主义

作为当代市场经济社会中不可或缺的人格素质要求,大学生的消费行为及其价值观的形成过程应当被视为一个全面的意识形态教育及其信念的建构过程。在西方消费社会的文化价值观连同其中的意识形态开始直接影响当代大学生的思想状况的时候,有必要适当调整大学生思想政治教育的视角,开展围绕着“消费价值观教育”的相关改革。

University Students' Value of Consumption in Facing Cultural Imperialism

As a requirement for the essential factors of one's personality in the society of market economy,university students' consuming act and formation of their value concept ought to be taken as a process of implementing comprehensively ideological education and their beliefs.When the consuming concept of western culture and its ideology directly influences the thought of today's university students,it needs to adjust the vision of ideological education for university students,and to implement necessary reform in "education of the value concept of consuming".