政府应对公共危机的“危机”——以北京“病猪肉”谣言短信事件为例

谣言短信危机是信息社会中一种新型的公共危机。其显著特点是新传媒参与公共事件，这对于新时期政府能力和公信力提出了挑战。“病猪肉”谣言短信事件作为典型案例。暴露出政府危机管理中信息获取能力和危机公关意识薄弱、公共信息发布机制缺失以及政府公信力走低。因此，建立“公众本位”的信息收集发布机制、信息发布的法律规范体系和现代服务型政府的危机应对模式是政府应对此类危机的重要议题。

The Crisis Of Government In Coping With The Public Incidents——Case Study Of Pork's Rumor In Beijing

Rumor crisis of short messages is one typical crisis in today＇s information society.With the new media participate in spread of information,this type of crisis put on great challenge on government ability and credibility.To cope with this type of public incident ,the government has to build up the mechanism and law guarantee of collect and publish public information resource.In addition, the governance also has to follow the conception of public service oriented government.