Abstract: | ![]() This paper deals with popular perceptions of Soviet ideology during the period of Late Socialism. On the premises of colonial theory, mass communication and pop culture studies, the author argues that even totalitarian ideologies are subject to active consumption, excorporation and interpolation. While the official Soviet media provided a rather stable picture of the Soviet citizen, loyal to the Soviet authorities and the Soviet ideals, this paper reveals, on the basis of multiple interviews, how ideology operates at the level of everyday life and popular consciousness. |