| 重庆“两翼”地区大力发展乡村旅游的对策研究 |
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| 引用本文： | 李庆,汪正彬,谭净.重庆“两翼”地区大力发展乡村旅游的对策研究[J].中国发展,2013(6):77-80. |
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| 作者姓名： | 李庆 汪正彬 谭净 |
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| 作者单位： | [1]重庆第二师范学院旅游与服务管理系,重庆南岸区400067 [2]中国致公党重庆市委员会,重庆渝中区400015 |
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| 摘 要： | 该文在分析重庆“两翼”地区发展乡村旅游有利条件的基础上，重点阐述了重庆“两翼”地区缺乏乡村旅游专项发展规划，政府部门间协调机制不完善，发展水平低，经济效益不高，同质化严重，缺乏竞争力，发展规模小，基础设施薄弱，经营管理水平不高，发展粗放，从业人员素质低，服务质量差，宣传力度不够，营销渠道狭窄等八大问题，科学规划重庆“两翼”地区发展乡村旅游的总体布局，并在此基础上提出了相应的对策建议。
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| 关 键 词： | 重庆“两翼”地区 乡村旅游 问题 对策 |
Research on the Development Strategies of Rural Tourism in the Both Wings Area of Chongqing Municipality |
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| Li Qing,Wang Zhengbin,Tan Jing.Research on the Development Strategies of Rural Tourism in the Both Wings Area of Chongqing Municipality[J].China Development,2013(6):77-80. |
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| Authors: | Li Qing Wang Zhengbin Tan Jing |
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| Institution: | 1. School of Tourism and Service Management in Chongqing University of Education, Nan＇an District Chongqing400067, China ; 2. Chongqing Municipal Committee of China Zhi Gong Party, Yuzhong District Chongqing400015, China) |
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| Abstract: | Based on the analysis of favorable conditions of rural tourism development in the both wings area of Chongqing this paper elaborates on the disadvantages including the lack of special planning for rural tourism, poor coordination mechanism between government departments, low level of development, low economic efficiency, seri- ous homogeneity, poor competitiveness, under-scale development, weak infrastructure, extensive management, low service quality, weak publicity and narrow marketing channel, and puts forward the corresponding solutions. |
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| Keywords: | the both wings area of Chongqing rural tourism issues solution |
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