| 房地产营销价值分析 |
| |
| 引用本文： | 郭国庆,高世昌.房地产营销价值分析[J].北京行政学院学报,2004(1):24-28. |
| |
| 作者姓名： | 郭国庆 高世昌 |
| |
| 作者单位： | 中国人民大学,商学院,北京,100872 |
| |
| 摘 要： | 本文从案例分析入手,对房地产开发的营销价值进行再认识.在分析房地产商品的营销价值因素的基础上,构建中国房地产商品的营销价值评价指标体系,为改进政府宏观管理、实现土地资源的集约经营与可持续开发、创造更多的社会财富提供理论依据.
|
| 关 键 词： | 房地产 营销 价值 房地产营销 价值分析 Marketing Real Estate Value 理论 财富 社会 创造 可持续开发 集约经营 土地资源 政府宏观管理 改进 指标体系 价值评价 中国 价值因素 房地产商品 再认识 |
| 文章编号： | 1008-7621(2004)01-0024-05 |
| 修稿时间： | 2002年8月10日 |
An Analysis on the Value of Real Estate Marketing |
| |
| Guo Guoqing,Gao Shichang.An Analysis on the Value of Real Estate Marketing[J].Journal of Beijing Administrative College,2004(1):24-28. |
| |
| Authors: | Guo Guoqing Gao Shichang |
| |
| Abstract: | This paper, using the approach of case study, reevaluates the marketing value of real estate development. The purpose of the paper is to construct the index system of the marketing value of China's real estate products by the factor analysis, through which we hope to offer the government some theoretical evidence for the related policy-making in order to improve the macro-management of the whole real estate industry, and create more social wealth by intensive operation and sustainable development of the land resources. |
| |
| Keywords: | real estate marketing value |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
