| 网络广告及其法律规制 |
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| 引用本文： | 徐继强.网络广告及其法律规制[J].上海政法学院学报,2001,16(4):30-34. |
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| 作者姓名： | 徐继强 |
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| 作者单位： | 上海师范大学商学院,上海,200234 |
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| 基金项目： | 本文的写作得到"上海市高校青年科学基金项目"的支持,项目编号为2000QN98. |
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| 摘 要： | 根据我国网络广告发展的现状,网络广告目前存在七个方面的法律问题.而我国现行法律法规对网络广告的规制以及这种规制的不足,有待进一步完善.对网络广告的规制应该建立在对数字化广告和互联网技术特征充分认识的基础上,立足于现行法律基本原则和体系,通过完善立法、行业自律、消费者自我保护等手段综合进行,既要及时规范又要促进发展.
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| 关 键 词： | 网络广告 法律问题 完善 |
| 文章编号： | 1008-4525(2001)04-0030-05 |
| 修稿时间： | 2001年4月16日 |
Internet Advertisement and Its Legal Provisions |
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| Xu Ji-qiang.Internet Advertisement and Its Legal Provisions[J].Journal of Shanghai Institute of Politics & Law,2001,16(4):30-34. |
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| Authors: | Xu Ji-qiang |
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| Abstract: | According to current situation of Chinese Internet advertisement development, there exist legal problems of Internet advertisement in seven respects. Chinese law and provisions on Internet advertisement has weaknesses needing improving. The provisions on Internet advertisement should be based on the full recognition of the characteristics of digital advertisement and internet technology, have a foothold on current legal principles and system, apply the comprehensive means of improving legislation, professional discipline, self-protection of consumer. Timely regulation and development should be both considered. |
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| Keywords: | Internet advertisement legal problem improve the provisions |
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