晋中旅游文化产业对山西旅游业的启示

晋中地区物华天宝,人杰地灵,旅游资源丰富多彩。近年来,随着旅游者欣赏水平的不断提高,很多游客的出游动机趋于转变,不再单纯地观赏自然风光,而是倾向于追求一种文化内涵,从中汲取文化积淀,以提高自身文化素养。这为晋中地区的人文旅游提供了一个积极的发展机遇。分析晋中旅游文化产业的成功之处,对推动整个山西旅游业的发展具有积极的作用。

Tourist Culture Industry in Jinzhong Area,an Enlightenment to Tourism in Shanxi

Jinzhong area is blessed with rich natural and tourist resources.In recent years,as tourists'appreciating level increases,their touring motivation is tending to change.They not only enjoy natural scenery but also persue cultural connotation and improve their own quality.That has provided a good apportunity for humanistic tourism in Jinzhong area.The analysis on the success of the tourism in the area will be of positive meaning to the development of tourism in Shanxi.