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基于浙商文化视角的高校大学生创业教育探索
引用本文:王景.基于浙商文化视角的高校大学生创业教育探索[J].浙江青年专修学院学报,2013,31(2):19-21.
作者姓名:王景
作者单位:浙江财经学院东方学院,浙江海宁,314408
摘    要:浙商文化是浙商群体在长期经商实践中积淀、凝练而成的精神财富,其精神内涵对当代大学生创业有着重要的意义。高校大学生创业教育应结合浙商文化中的商业精神和创新精神,不断加强对大学生创业意识、创业精神和创业素质的培养,从而深化大学生创业教育的内涵。

关 键 词:浙商文化  大学生  创业教育

The Enterprise Education Exploration of College and University Students Based on Culture Perspective of Zhejiang Merchants
WANG Jing.The Enterprise Education Exploration of College and University Students Based on Culture Perspective of Zhejiang Merchants[J].Journal of Zhejiang Youth College,2013,31(2):19-21.
Authors:WANG Jing
Institution:WANG Jing ( Dongfang College, Zhejiang University of Finance and Economics, Haining, Zhejiang 314408 )
Abstract:Zhejiang Merchants culture is the spiritual treasure that is accumulated and condensed in the long period of business practice by the group of Zhejiang Merchants. Its spiritual connotation has significant meaning to the contemporary university students' Entrepreneurship. The enterprise education of the university students should combine Zhejiang Merchants culture's business spirit and innovative spirit, continuously strengthen the cultivation of students' enterprise consciousness, enterprising spirit and entrepreneurial qualities and thus deepen the connotation of students' enterprise education.
Keywords:Zhejiang Merchants culture  university and college students  enterprise education
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