新生代浙商代际传承与反哺嬗变

对于新生代浙商来说，社会经济的转型带给他们的是结茧而化蝶一般的嬗变，体现了传承的精华与超越的多彩。新生代浙商在代际传承的同时，也表现出了前所未有的反哺能力。“反哺嬗变”正作为一只“看不见的手”发挥着某种潜在作用。在多元激变的社会大背景下，伴随着深层意识中对传统价值的宽容和依恋，伴随着传统行为定势的影响和延续，新生代浙商经历着从传统没有选择余地的单一价值观向自我多元价值观的转变，显现出特殊的反哺嬗变现象，反哺嬗变犹如潜流隐而不现，清而不浊。

On Intergenerational Transmission and Feedback of New Zhejiang Merchants

For the new Zhejiang Merchants,the transition of sociometric is a change from cocoon into butterfies, it embodies the essence of the heritage and colorful of transcendence. The new Zhejiang Merchants have unprecedented abilities of feedback in the prosess of intergenerational transmission. As an ＂invisible hand＂ ,feedback is playing a potential role. Under the background of diversified society, and along with the mercy and attachment to traditional values in deep consciousness, as well as influence and standing to traditional actions, the new Zhejiang Merchants are experiencing a shift from single values to multiple values. The feedback is special, indistinct and clear.