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论陕西旅游资源开发的融资战略
引用本文:王景红,赵精兵.论陕西旅游资源开发的融资战略[J].陕西行政学院学报,2004,18(2).
作者姓名:王景红  赵精兵
作者单位:西安文理学院,经济与管理系,陕西,西安,710065
基金项目:陕西省哲学社会科学研究“十五”规划项目。
摘    要:资金短缺是制约陕西旅游资源开发的重要因素,这与其融资存在诸多障碍因素有关。解决这一问题,在宏观层面上有赖于金融市场的培育和利用外资的发展,在微观层面上有赖于旅游企业制度的创新及其融资技术的提高,关键在于重塑旅游企业融资机制。当前既要陕西政府优化融资环境,又要旅游企业掌握多种融资方式和融资战略。

关 键 词:陕西  旅游资源开发  企业融资机制  融资战略

The strategy of investing the development of tourism resources in Shaanxi
WANG Jing-hong,ZHAO Jing-bing.The strategy of investing the development of tourism resources in Shaanxi[J].Journal of Shaanxi Administration School and Shaanxi Economic Management School,2004,18(2).
Authors:WANG Jing-hong  ZHAO Jing-bing
Abstract:Money Shortages is an important stoppage factor of the development of tourism resources in Shaanxi owning to financing-obstacles. To solve it, on the one hand, it relies on fostering financial-market and development of using foreign capital in macro-economy, on the other hand, it needs systemic innovation of tourism-enterprises and advancement financing technology in micro-economy; it is essential to reform enterprises financing mechanism. Nowadays, the government should perfect financing environment, meanwhile, the tourism enterprises must control financing ways and financing strategy.
Keywords:shaanxi  development of tourism resources  enterprises- financing mechanism  financing strategy
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