Shades of Privilege: The Relationship Between Skin Color and Political Attitudes Among White Americans

Shifting racial dynamics in the U.S. have heightened the salience of White racial identity, and a sense that Whites’ social status and resources are no longer secure. At the same time, the growing size of non-White populations has also renewed attention to skin color-based stratification and the potential blurring of racial boundaries. We theorize that Whites with darker skin will be motivated to protect the boundaries of Whiteness due to the loss of status they would face from blurring racial boundaries. Consistent with growing evidence of skin color’s importance for Whites, we demonstrate that darker-skinned Whites—measured via a light-reflectance spectrophotometer—identify more strongly with their White racial identity and are more likely to hold conservative political views on racialized issues than lighter-skinned Whites. Together, these findings offer new insights into the evolving meaning of race and color in American politics.