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Trustworthiness: the Commentators
Authors:JULIAN LE GRAND  RICHARD WILSON  SUZANNE FRANKS  ANDREW BURNS  MARTIN MOORE  STEVEN BARNETT
Institution:1. Richard Titmuss Professor of Social Policy at the London School of Economics.;2. Former Secretary of the Cabinet and is now Master of Emmanuel College, Cambridge.;3. Newly appointed Director of Research at the Centre for Journalism, University of Kent. Her PhD is entitled Famine, Politics Aid and the Media.;4. Former BBC Governor and was a career member of HM Diplomatic Service.;5. Director of the Media Standards Trust. He has been working in news and media for over a decade, for the BBC, Channel 4, NTL, IPC Media, Trinity Mirror and others. He holds a doctorate from the LSE where he was teaching and researching until summer 2006. His book, The Origins of Modern Spin, has recently been published by Palgrave Macmillan.;6. Professor of Communications at the University of Westminster and is currently special adviser to the House of Lords select committee on Communications for its inquiry into News and Media Ownership.
Abstract:Mark Thompson deplores the decline in the public trust of government and of public service institutions such as the BBC. But there has also been a decline in another form of trust: government's trust in the ability of professionals such as doctors and teachers to deliver high quality public services. And, unlike Thompson's type of trust, this decline was inevitable, because it was based on untenable assumptions concerning professional motivation. The author discusses the importance of trust in an unwritten constitution, including trust in the use made of public resources, trust that appointments are being made on merit, trust that the civil service is ‘speaking truth unto power’ behind the scenes and ultimately trust that it retains the ability to serve future governments. In a world where trust in institutions is diminishing, there are still surprising levels of trust in the world of private philanthropy. The public are only too ready to give donations without seeking to question, especially in the wake of major disasters. Yet the nature of aid agencies has changed dramatically in the past thirty years into major global enterprises with sophisticated media and marketing operations. In this case a greater degree of scepticism from those who donate and paradoxically less trust might actually result in better outcomes from aid and better use of funding. Trust is critical to the mission of the FCO. The public needs to trust the competence and sound judgment of the professional diplomats. The diplomats themselves need to be able to rely on the commonsense of their fellow colleagues. Ministers and diplomats need to trust each other. And other governments need to have confidence in the discretion of their British counterparts. This is an increasing challenge in the world of instant news. Trust can be quickly lost by indiscreet or self‐serving revelations. But the key is to be as open and transparent as possible about the processes of diplomacy. A new survey commissioned by the British Journalism Review demonstrates that public confidence in journalism has collapsed over the last five years. This is particularly true for the commercial broadcasters ITV and Channel 4, whose journalism has traditionally commanded as much public esteem as the BBC. Trust in the BBC and print journalists has also declined, and journalism suffered more than any of the other 16 occupational groups being assessed. This is partly due to the cumulative effect of various “fakery” scandals that have afflicted broadcasters over the last 18 months and partly down to a more widespread cynicism directed at those in authority.
Keywords:trust  professionals  knights  knaves  NHS  education  trust  civil service  integrity  Ministers  convention  aid agencies  NGOs  philanthropy  BBC  Live Aid  media  Trust  FCO  judgment  diplomats  discretion  transparent  PCC  trust  news  journalists  public  complaint  trust  journalism  broadcasting  press  public opinion  fakery
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