浅论中国驰名商标的认定和保护

驰名商标是知识产权领域保护的重要对象，随着中国加入WTO后市场经济改革的进一步深化和与世界经济体系的关联性进一步加强，驰名商标的认定和保护对于保障中国商事安全和促进商事繁荣的重要性勿庸置疑。中国在驰名商标方面的立法比较完善，但在对其认定和保护的实践方面还有不少需要探讨和厘清之处，该文从分析驰名商标的概念入手，对驰名商标的认定和保护相关问题进行了探讨。

Discussion on the Identification and Protection of Well- known Brand in China

Well-known brands are the main objects safeguarded in the field of intellectual property protection.It is no doubt of the great importance of the identification and protection of well-known brands to commercial security and commercial prosperity in China along with the progressive market-economy reform and the strengthened relationship with the global economic system after China joined the WTO.The legislation concerning well-known brands has been relatively well-done in China,but there are still a host of issues during the implementation of the identification and protection of well-known brands to be discussed and studied in depth.Started with analyzing the conception of well-known brands,several related issues in respect of the identification and protection of well-known brands are probed into in this article.