旅游转型中滇西北地区经济型饭店发展策略

“住”是旅游活动的基本要素，饭店业是旅游业的支柱产业。经济型饭店以自助旅游者为主要消费群体，在世界各旅游强国和中国东部地区均取得了良好的市场表现，但在旅游经济活跃的滇西北地区却未受应有重视。随着自助旅游者的增加和休闲、度假旅游的兴起，滇西北地区开始从观光型旅游地向度假型旅游地转变，大力发展经济型饭店，完善旅游饭店服务体系是滇西北地区旅游转型的内在要求。本文在系统分析滇西北地区发展经济型饭店的市场条件和发展前景的基础上，提出滇西北地区发展经济型饭店的思路与对策，为滇西北地区优化旅游住宿市场产品结构的探索提供参考。

Development of Economical Hotel during the Tourist Transformation in Northwest Yunnan Province

Accommodation is the key essence for tourist activity, while tourists as the pillar consumption group in most tourist destination countries economical hotels boast selftraveling abroad and east regions in China. It is the inherent demand for northwest Yunnan province to boost the development of economical hotels, which has begun the alteration from sight - seeing tourist destination to vacation tourist one. This paper analyzes the market and prospect for northwest Yunnan province to develop economical hotels and comes up with the relevant strategies.