在合同自由与社会公益之间——特许权配置解析

纵向限制一直是反垄断法规制的难点,这是因为此类行为多有促进品牌间竞争和抑制品牌内竞争的双重效应,如何取舍殊为不易。美国反托拉斯法对地域限制等纵向限制行为的百年规制历史表明:借助普通法合同自由与社会公益的二元分析框架来界定特许权限范围存在知识上的缺陷,只有同时引入经济分析等其他分析工具才可能对特许权的恰当配置作出更为理性的判断,过于膨胀的权利话语无益于复杂经济问题的解决。

Between the Freedom of Contract and Public Interest:How to Indentify the Rights of a Franchisor

Vertical restraints are the nodus of anti-monopoly law because the economic influence of vertical restraints cannot be easily evaluated.The history of American antitrust law suggests that using traditional property rights to decide the scope of the rights of franchisors cannot meet the requirements of modern society and economy,as well as the public interest.Economic analysis and other methods shall be employed to indentify the economic influence first.Only on the basis of such identification,can we make re...