Diplomacy in the media age: Three models of uses and effects

This study offers three conceptual models to promote systematic research into uses of the media as a major instrument of foreign policy and international negotiations: public diplomacy, where state and nonstate actors use the media and other channels of communication to influence public opinion in foreign societies; media diplomacy, where officials use the media to communicate with actors and to promote conflict resolution; and media-broker diplomacy, where journalists temporarily assume the role of diplomats and serve as mediators in international negotiations. The first two models, while previously defined, undergo serious revision in this study. The third model is new. This article demonstrates the analytical usefulness of the models through applications to various examples and case studies of significant contemporary diplomatic processes.