商标的显著性与驰名商标的保护

判定一个商标能否获得驰名商标的保护,应当考量的因素之一就是该商标的显著性程度。商标的显著性是商标标识固有识别属性的外在表现能力。它要求商标标识设计独特,方便识别,方便传播。商标原发取得显著性和通过使用取得显著性是基于注册要求应具有的相对显著性,只有具备绝对显著性的商标才能获得驰名商标的保护,但法律对驰名商标的保护程度因其显著性强弱不同而有所不同。

The Protection of the Trademark Distinctiveness and the Well-known Trademark

One of the factors to be considered in order to justify whether a trademark can obtain the protection of well-known trademark is the distinctiveness degree of the trademark.The distinctiveness of the trademark is the external performance of the intrinsic identification property.The trademark should have a unique design and be easy to identify and convenient to propagate.Whether the trademark has obtained an original distinctiveness or obtained the distinctiveness through use bases on the relative distinctiveness of the registration requirements.Only the trademark having absolute distinctiveness can obtain the protection of the well-known trademark.The extent of the law protection to the well-known trademark differs greatly according to the degree of the distinctiveness.