Managing visibility and differentiating in recruitment of women as leaders in the armed forces

Recruitment is one of the Swedish Armed Forces’ (SAF) main challenges today. Recruiting more women into the organization is one of the organization’s aims, as well as providing them with more opportunities for career development. The purpose of this article is to gain a deeper understanding of how female military officers perceive barriers and advantages on their way to higher leadership positions. A total of 10 women from a variety of backgrounds and positions in the armed forces were interviewed. Their ranks ranged from Captain to Colonel and they represented army, naval units and air force. The interviews were analysed using a Grounded Theory approach. The qualitative analysis resulted in two main themes: Supporting visibility of women as leaders and differentiation of women as leaders. The former concerns positive strategies on an individual and organizational level that support an increase in the number of female leaders in the SAF, and is a way of responding to political incitements and the SAF’s fundamental values. The second concerns ways how women are portrayed as different and divergent from the male standard. The suggested model may be valuable in recruitment, educational settings and leader development of high-level military officers from a gender perspective.