| 浅谈领导者危机公关中的媒体应对 |
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| 引用本文： | 张延黎. 浅谈领导者危机公关中的媒体应对[J]. 行政与法, 2007, 0(11): 72-73 |
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| 作者姓名： | 张延黎 |
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| 作者单位： | 青岛行政学院,山东,青岛,266071 |
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| 摘 要： | 领导者在危机公关中能否更好地应对媒体,是妥善处理突发公共事件系统工程中的重要环节。本文从提高领导者危机公关中媒体应对能力的重要性入手,分析了领导者危机公关中媒体应对的原则,指出了领导者媒体应对容易产生的误区。提出了领导者危机公关中媒体应对的策略,旨在提高领导者在危机公关中的媒体应对能力,把突发事件带来的危害降低到最低限度。
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| 关 键 词： | 领导者 危机公关 媒体应对 |
| 文章编号： | 1007-8207(2007)11-0072-02 |
| 修稿时间： | 2007-08-08 |
Discusses in the leader crisis public relations the media to be supposed shallowly to be right |
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| Zhang Yan-li. Discusses in the leader crisis public relations the media to be supposed shallowly to be right[J]. Public Administration & Law, 2007, 0(11): 72-73 |
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| Authors: | Zhang Yan-li |
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| Affiliation: | Zhang Yan-li |
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| Abstract: | Whether should the leader in the crisis public relations to the media.This article from enhances in the leader crisis public relations the media to be supposed to ability important obtaining,analyzed in easy to produce.Proposed in the leader crisis public relations the media is for the purpose of enhancing leader's in crisis public relations media to be supposed to ability,brings the threshold. |
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| Keywords: | Leader Crisis public relations The media should be right |
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