| 浅谈完善广告发布者和明星代言责任追究机制 |
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| 引用本文： | 谷永安,王文锋.浅谈完善广告发布者和明星代言责任追究机制[J].河南公安高等专科学校学报,2009,18(6):67-69. |
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| 作者姓名： | 谷永安 王文锋 |
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| 作者单位： | 四川大学法学院,四川成都610064 |
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| 摘 要： | 虚假广告屡禁不止，而且有愈演愈烈之势，在被查处的虚假广告案件中，广告发布者承担责任的情形却很少见，这在一定程度上减轻了他们对于广告事前审查的注意义务；另外在明星代言的虚假广告中，明星们很少去承担法律责任。这些权利和义务不一致的状况是不符合法律要求的。
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| 关 键 词： | 广告法 明星代言 虚假广告 过错推定 |
Comment on Perfecting the Duty of Star Endorsement and the Media |
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| Institution: | GU Yong-an,WANG Weng-feng (Law School of Sichuan University,Chengdu Sichuan China 610064) |
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| Abstract: | False advertising, despite repeated prohibition, it seems to be getting worse, among these cases, media rarely take respon-sibility for the faults, which reduces obligations of reviewing advertising. Besides, in the star endorsement of false advertising, stars rarely take responsibility. The inconsistent between rights and obligation do not meet certain legal requirements. |
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| Keywords: | Advertising law Star endorsement False adverting Presumption of fault |
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