Politics Lost, Politics Transformed, Politics Colonised? Theories of the Impact of Mass Media

In recent years, there has been a substantial increase in the literature on the relationship between politics and mass media, mainly in discrete topic areas such as the impact of mass media on electoral behaviour, the emergence of new forms of political communication, or media political economy. At the same time, this diverse literature has often focused on a single general issue, typically characterised in terms of the 'transformation' of politics. Despite this common theme, there has been relatively little attempt to connect and compare the different approaches. Looking at the theoretical differences in the new literature on politics and mass media reveals three perspectives – pluralist, constructivist, and structuralist. These approaches have too often tacitly co-existed, instead of more competitively striving to advance knowledge in the three main topic areas above.