| 修辞学观照中的视听传播 |
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| 引用本文： | 熊忠辉.修辞学观照中的视听传播[J].南京政治学院学报,2000,16(5):87-90. |
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| 作者姓名： | 熊忠辉 |
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| 作者单位： | 南京政治学院新闻学系 |
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| 摘 要： | 电视已成为信息社会中最有力的传播工具之一，但电视人有意无意地割裂声画关系、很少考虑有效地运用修辞手法来提高传播效果，同时，传统语言学、修辞学也忽视对电视语言进行研究。这制约了电视这个复合符号系统在传播信息和理解知识上的前进。电视工作者和语言研究者应该努力揭示出电视语言的运用规律。
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| 关 键 词： | 修辞 视听媒介 复合符号系统 传播效果 |
| 文章编号： | 1001-9774(2000)05-0087-04 |
| 修稿时间： | 2000年5月26日 |
Audio-Visual Media Seen from a Rhetoric Point of View |
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| Xiong Zhonghui.Audio-Visual Media Seen from a Rhetoric Point of View[J].Journal of PLA Nanjing Institute of Politics,2000,16(5):87-90. |
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| Authors: | Xiong Zhonghui |
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| Institution: | Xiong Zhonghui |
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| Abstract: | TV has become one of the most powerful mass media in the information age. However,some people in the TV circle, who seldom use rhetoric methods to improve the effect of the medi-a, sever the audio--visual relationship deliberately or unconsciously. Traditional linguistics andrhetoric has neglected the study of TV language. This hinders the role of TV (a complex denota-tion system) as a media in communicating information and knowledge. TV people and languageresearchers should make efforts to reveal the law of TV language. |
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| Keywords: | rhetoric audio-video media complex denotation system effect of the media |
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