When the chickens come home to roost: The long-term impact of party positions on religious voting

Despite the widespread secularisation of West European societies, research has only found mixed evidence of a decline in the influence of religion on people's electoral preferences. A relatively recent line of inquiry has adopted a ‘top-down’ approach to this problem, arguing that the impact of religion not only depends on structural social changes, but also on parties’ convergence on moral issues. Drawing upon this ‘top-down’ approach and the ‘impressionable years’ model, this article argues that parties’ political strategies aimed at (de-)mobilising social cleavages have a lasting effect on voters’ party preferences. Using nine rounds of the European Social Survey for 19 West European countries, I find the impact of religiosity on voting for the centre-right (Conservative and Christian Democratic parties) to be significantly smaller for voters who were exposed during emerging adulthood (aged 15–25) to a centre-right party that adopted similar positions on moral issues to those of its main competitors. These findings have important implications because they highlight the role of generational replacement in bringing about electoral change, even when this is prompted by parties’ strategic choices.