| 浙江期刊业发展现状及对策 |
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| 引用本文： | 汤喜燕.浙江期刊业发展现状及对策[J].浙江省政法管理干部学院学报,2007,1(1):77-82. |
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| 作者姓名： | 汤喜燕 |
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| 作者单位： | 浙江工商大学人文学院 |
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| 基金项目： | 浙江省社会科学联合会资助项目 |
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| 摘 要： | 本文分析了浙江省期刊业的现状，指出浙江省的期刊业无论是在全国范围内还是在本省的媒介业内都是一个弱者。随着期刊业本身的迅猛发展，如何让浙江的期刊业走出困境，已是目前我省媒介业内面临的重要问题。为此，作者在分析了我省的既有优势资源的基础上，提出了浙江省期刊业发展的对策建议。
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| 关 键 词： | 期刊 期刊业 浙江 出路 |
| 文章编号： | 1009-1505（2007）01-0077-06 |
| 收稿时间： | 2006-09-04 |
| 修稿时间： | 2006-09-04 |
Current Situation and Measures of Magazine Industry Development in Zhejiang Province |
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| TANG Xi-yan.Current Situation and Measures of Magazine Industry Development in Zhejiang Province[J].Journal of Zhejiang Gongshang University,2007,1(1):77-82. |
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| Authors: | TANG Xi-yan |
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| Institution: | College of Humanities, Zhejiang Gongshang University, Hanzhou, 310018, China |
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| Abstract: | On the basis of the analysis of current situation of magazine industry in Zhejiang province,this paper points out that Zhejiang's magazine industry is very weak in media circle both in the whole country and in Zhejiang province. With the rapid development of magazine industry,how to help the provincial magazine industry to step out of the difficult position becomes a serious problem of the media industry in Zhejiang province.Based on the analysis of the provincial advantageous resources,this paper finally puts forward some measures to develop the magazine industry in Zhejiang province. |
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| Keywords: | magazine magazine industry Zhejiang province way out |
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