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| 基于阴影区理论的泰宁旅游营销研究 | |
| 引用本文： | 王光辉,柯涌晖,任婵娟.基于阴影区理论的泰宁旅游营销研究[J].福建省社会主义学院学报,2012(5):76-79. |
| 作者姓名： | 王光辉 柯涌晖 任婵娟 |
| 作者单位： | 1. 漳州职业技术学院旅游与酒店管理系,福建漳州,363000 2. 福建对外经济贸易职业技术学院,福建福州,350016 3. 福建师范大学旅游研究所,福建福州,350007 |
| 基金项目： | 福建省社会科学研究“十五”规划项目 |
| 摘 要： | 本文在阴影区理论的基础之上，通过对泰宁县旅游资源及旅游发展现状的分析，得出泰宁县进行旅游营销的必要性，指出泰宁县应该抓住机遇，采取策略，做好旅游营销工作。 |
| 关 键 词： | 阴影区理论 泰宁 旅游营销 研究 |
The Tourism Marketing Research of Tainning County Based on the shadow areas |
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| WANG Guang-hui,KE Young-hui,REN Chan-juan.The Tourism Marketing Research of Tainning County Based on the shadow areas[J].Journal of Fujian Institute of Socialism,2012(5):76-79. | |
| Authors: | WANG Guang-hui KE Young-hui REN Chan-juan |
| Institution: | 1.Tourism & Hospitality Management Department,Zhangzhou Institute of Technology,Zhangzhou 363000,China; 2.Fujian international Business & Economic College,Fuzhou 350016,China; 3.Institute of Tourism,Fujian Normal University,Fuzhou 350007,Chian) |
| Abstract: | Through the analysis of tourism resources in Taining County and tourism development status, the paper puts forward the necessity of tourism marketing based on the shadow areas. Thus, it is pointed out that Taining should seize the opportunity and adopt some tactics in order to intensify tourism marketing. |
| Keywords: | shadow areas Taining tourism marketing research |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |