“冰桶挑战”风靡青年群体现象的启示与反思

"冰桶挑战"以个人的小微力量唤起全社会对罕见病的关注,低廉的经济成本,只是在网络上点击观看视频,却传递出青年群体对弱者的关爱之心,无疑是符合青年群体的价值追求。相较于传统公益文化模式,以"冰桶挑战"为代表的创新公益文化模式,赢得了青年群体的积极响应与参与。创新公益文化模式顺应了青年群体的文化崛起趋势,融合了网络恶搞文化元素,满足了青年群体心理需求,适应了青年群体价值观鲜明展现的需求,值得国内慈善公益组织反思与借鉴。

Enlightenment and Reflection about "Ice Bucket Challenge " Popular in Youth Groups

＂ Ice bucket challenge＂, as a small power to individual, arouses the whole society to focus on rare diseases ,which is in accordance with the value pursuit of youth groups. Represented by ＂ice bucket challenge＂ ,the innovation of the public welfare culture pattern has earned the positive response of the youth group and participation. The innovation of public cultural patterns conforms to the rise of cultural trend of youth groups, satisfies the youth group psychological demand, and is worthy of domestic charity organization reflection and reference.