进入新世纪以来新加坡旅游业发展战略研究

一、挑战与机遇并存:新加坡旅游业结构调整的契机 由于地理位置的优越性,新加坡长期扮演着地区服务中心的角色,并借助这一区位优势,克服旅游资源贫乏的约束,发展起以人工景观为特色的观光旅游业.1980年,新加坡接待国际游客256万人次,国际旅游收入6亿美元,旅游收入占国内生产总值的5.4%,占出口额的3.1%.到1992年,接待国际游客比12年前翻了一番,达544万人次,是其人口规模的2.3倍,而国际旅游收入更达到52.04亿美元,旅游收入占国内生产总值的12.6%,占出口额的8.4%①.1995年新加坡接待的国际游客达714万人次,是其人口规模的3倍以上,国际旅游收入高达83亿美元,新加坡已经成为地区旅游强国②.

Research on Singapore's Tourism Industry's Development Strategy after Entering the New Century

Since new century,Singapore tourism has faced chances and challenges at the same time. In order to solve the problem of sustainable development of tourism,Singapore carries out the structural adjustment,raising tourism's added value,and enhance their competitive power. First,Singapore has took a series of measures to create the new tourism products and improve the product mix;Second,It has promoted the diversification of the tourist source market;Third,it has adopted more active and effective marketing mean...