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| 旅游消费与电子商务的相互作用 | |
| 引用本文： | 杨路明,黄刚,巫宁.旅游消费与电子商务的相互作用[J].思想战线,2004,30(3):117-121. |
| 作者姓名： | 杨路明 黄刚 巫宁 |
| 作者单位： | 1. 云南大学,工商管理与旅游管理学院,云南,昆明,650091 2. 曲靖师范学院,云南,曲靖,655000 3. 国家旅游局信息中心,北京,100740 |
| 摘 要： | 电子商务条件下的旅游消费过程,也就是网络消费者购买行为形成和实现的过程。这一过程不是简单的买与不买、此地买或彼地买的简单选择,而是需要经过旅游者的考虑、权衡,最后才能做出决定。网络消费者购买过程分为5个部分:认识需求;寻找信息;判断选择;购买决策;购后评价。电子商务使旅游企业向游客提供个性化服务产品成为可能。 |
| 关 键 词： | 电子商务 信息渠道 旅游消费 利益感受 |
| 文章编号： | 1001-778X(2004)03-0117-05 |
| 修稿时间： | 2004年2月18日 |
The Interactivities between Tourism Consumption and E-Commerce |
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| YANG Lu-ming,HUANG Gang,WU Ning.The Interactivities between Tourism Consumption and E-Commerce[J].The Ideological Front(Yunnan University's Journal of Social Sciences),2004,30(3):117-121. | |
| Authors: | YANG Lu-ming HUANG Gang WU Ning |
| Institution: | YANG Lu-ming~1,HUANG Gang~2,WU Ning~3 |
| Abstract: | Tourism consumption in e-commerce is also the process for the network customers to start and complete purchase. The process is not simply to buy or not to buy, or to buy in one place or another but rather a well-considered decision. Generally, network purchase is made up of five steps: cognitive demand, information search, judgment and selection, purchase decision, and evaluation after purchase. E-commerce has made it possible for tourism enterprises to provide tourists with individualized services. |
| Keywords: | e-commerce information channel tourism consumption sense of benefit |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |