| 让公益广告在互动中打破习惯 |
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| 引用本文： | 倪鹏飞.让公益广告在互动中打破习惯[J].青年论坛,2011(4):146-148,F0003. |
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| 作者姓名： | 倪鹏飞 |
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| 作者单位： | 山东建筑大学,山东济南250001 |
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| 摘 要： | 在人类的不良习惯面前,一则公益广告往往显得单薄、短促,缺乏效力。公益广告想要改变受众长久以来养成的种种不良习惯,促使其发生公益行为,建议从两点着手：一是降低要求,从＂说服其改变＂到＂引导其改善;＂二是需要频繁、及时的提醒和引导,并且使受众得到信息的第一时间产生互动性的思考和行为,从而有效实现公益广告的目的。
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| 关 键 词： | 公益广告 习惯 互动 引导 及时 |
How to Break Bad Habits through Interaction with Public Welfare Advertisement as a Case Study |
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| Ni Pengfei.How to Break Bad Habits through Interaction with Public Welfare Advertisement as a Case Study[J].Journal of Shandong Youth Administrative Cadres' College,2011(4):146-148,F0003. |
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| Authors: | Ni Pengfei |
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| Institution: | Ni Pengfei(Shandong Jianzhu University,Jinan Shandong 250001) |
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| Abstract: | Public welfare advertisement often seems feeble and ineffective along with the bad habits of the human.If it wants to play an important role in public welfare and change all sorts of bad habits,it is advisable to follow two points：（1）we should reduce demand——from ＂ convince to change＂ to ＂guide to improve＂;（2）we should remind and guide people frequently and timely so as to produce interactive thinking and behavior and then achieve the purpose of public welfare advertisement effectively. |
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| Keywords: | Public welfare advertisement Habit Interaction Guidance Timely |
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