司法认定驰名商标的原则和条件

驰名认定是驰名商标特别保护制度中的核心内容。确立司法认定驰名商标的原则和条件对于完善我国驰名商标保护制度以及规范市场竞争秩序、强化知识产权保护有着重要意义。驰名商标的认定应当从驰名认定属于事实认定这一基本思路出发,遵循个案认定原则、被动认定原则和特别保护原则。着眼于商标驰名的法律特征,要求驰名商标必须具有三个方面的条件:(1)较强的显著性,即商标的固有显著性达到相对显著的程度并且经过长期使用得以保持或加强;(2)较高的知名度,即商标在国内中心城市以及侵权行为地的省市为相关公众所知悉并具有一定声誉;(3)相对独立的价值,即商标具有一定的经济价值且商标所有人不断维护商标本身不受侵害。在司法认定驰名商标的过程中需要注意避免以商标注册与否作为驰名认定的条件,并以"排除合理怀疑"作为驰名认定的证明标准,合理运用类比法进行认定,最终达到规范驰名商标的司法认定,切实消除"驰名商标异化"现象的目的。

The Principles and Conditions of the Recognition of Well-known Trademarks in Trial

The judicial recognition of the well-known trademarks is the core in the system of the protection of trademarks.Such recognition belongs to the category of fact-finding,following the principles of determination in each case,passive protection,and special protection.Well-known trademarks must have three traits: comparative markedness,good reputation and possession of independent value.In the process of determining well-known trademark in the judicature,it is a must to avoid taking the trademark registration as a condition,and taking removing the "reasonable suspicion" as a standard of the determination.Utilizing analogy reasonably will standardize the recognition of well-known trademark in China.