Random transfer of technology: An unexplored phenomenon

Technology transfer can take place in a wide variety of ways and at many levels. Nonetheless, the topic of technology transfer between countries has hitherto dealt mainly with planned transfers, particularly from developed countries to either developing countries or less-developed countries. This discussion first points out that technology transfer is not confined to the above dyads; it then, more importantly, broadens the horizons of such transfers by touching on and elucidating the phenomenon of random transfer of technology. In the process, it focuses on an important source of random technology transfer; namely, foreign students studying in the U.S. Rajan Nataraajan is Assistant Professor of marketing at Auburn University and Executive Editor ofPsychology & Marketing, a scholarly journal that focuses on the psychological aspects of marketing phenomena. His current research interests are consumer psychology, quantitative aspects of marketing, and international marketing.