Tourism,Development, and Media |
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| Authors: | Eileen R Meehan |
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| Institution: | (1) Department of Radio and Television-SIUC, Southern Illinois University, Mailcode 6609, Carbondale, IL 62901, USA |
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| Abstract: | Tourism has long figured in municipal and state-wide plans for economic development and revitalization. Such plans often articulate
themes subsequently used to organize tours, advertising campaigns, and merchandising. In the 1990s, some residents of Roswell,
New Mexico, tried to build tourism using typical southwestern themes. Others capitalized on Roswell’s unique association with
an alleged crash of an extraterrestrial craft. Early support from the New Mexico Tourism Department (NMTD) facilitated the
success of Roswell’s UFO-based tourism. In 2007, NMTD launched its own alien-based advertising campaign promoting New Mexico
as a tourist destination.
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| Keywords: | Tourism Development Media Tourist Roswell Aliens |
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