| 惠普与联想的官方网站的对比研究 |
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| 引用本文： | 寇立仪,李艳华,李健.惠普与联想的官方网站的对比研究[J].学理论,2011(2). |
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| 作者姓名： | 寇立仪 李艳华 李健 |
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| 作者单位： | 北方工业大学,经济管理学院,北京,100144 |
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| 基金项目： | 北京市大学生科学研究与创业行动计划课题 |
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| 摘 要： | 惠普和联想作为两个亚太地区市场占有率最大的PC生产厂商,竞争非常残酷.通过惠普与联想官方网站的对比分析,详细论述了如何构建高新技术品牌网站,以更好地进行品牌传播.主要研究结论在于,惠普的主页以浓重的灰黑色为背景,同时配合动画效果,显得庄重而又充满活力;联想的主页构造相对更为复杂,不太简约;此外,惠普的网站较少以客户导向为主.
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| 关 键 词： | 惠普 联想 网站构建 |
The Official Website of HP and Lenovo Comparative Study |
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| Authors: | KOU Li-yi LI Yan-hua LI Jian |
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| Institution: | KOU Li-yi,LI Yan-hua,LI Jian(North China University of Economics and Management,Beijing 100144,China) |
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| Abstract: | Hewlett-Packard and Lenovo as the two largest market share in Asia Pacific PC manufacturers,the competition is very cruel.In this paper,the official website of HP and Lenovo comparative analysis in detail how to build high-tech brand website to better the brand communication.The main conclusion is that HP's home page to the thick gray-black background,in conjunction with animation,seemed solemn and full of vitality;Lenovo's home page is relatively more complex structures,not simple;In addition,HP's Web site... |
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| Keywords: | HP Lenovo website builder |
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