大学生就业性别刻板印象的Logistic回归研究

以青岛3所高校的毕业生为研究对象进行样本抽取与问卷调研，对获得的264份有效问卷进行数据处理，通过因子分析得到刻板印象的5个构面：女性职业刻板印象、男性职业刻板印象、女性特质刻板印象、男性特质刻板印象与行为刻板印象。在此基础上运用Logistic回归分析的方法研究刻板印象与毕业生就业情况之间的关系的结果表明：女性职业刻板印象对毕业生就业情况有显著性负向影响，且毕业生在该构面的测量值上每增加1分，“毕业生签订就业协议比未签订就业协议”的概率将减少7．96％；男性特质刻板印象构面对毕业生就业情况有显著性正向影响，且毕业生在男性特质刻板印象的测量值上每增加1分，“毕业生签订就业协议比未签订就业协议”的概率将增加15．36％。

The Logistic Regression Analysis on Gender Stereotype of Graduates Employment

The study processes data of 264 valid questionnaires and samples from 3 universities in Qingdao, which draws 5 facets of stereotype by factor analysis:female occupational stereotype,male occupational stere-otype,female characteristics stereotype,male characteristics stereotype,and behavior stereotype.The study discusses the relationship between the stereotype and graduates employment using Logistic regression analysis. Results show that (1 )Female occupational stereotype has a significantly negative effect on graduates employ-ment (p<0.05,β=-0.229),and with one point increasing of the measured value,the probability about“signing of graduates employment agreement /non-signing of graduates employment agreement”will reduce 7.96% (Exp(B)=0.796).(2)Male characteristics stereotype has a significantly positive effect on gradu-ates employment (p<0.01,β=0.429),and with one point increasing of the measured value,the probabili-ty about “signing of graduates employment agreement /non-signing of graduates employment agreement”will increase 15.36% (Exp(B)=1.536).