| 国内女性旅游消费市场的新趋势与营销策略 |
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| 引用本文： | 张丽娜.国内女性旅游消费市场的新趋势与营销策略[J].中华女子学院山东分院学报,2011(4). |
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| 作者姓名： | 张丽娜 |
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| 作者单位： | 山东女子学院,山东济南,250002 |
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| 摘 要： | 随着旅游市场细分化趋势日益明显,＂女性旅游＂作为一个独立而又极具个性化的市场领域,逐渐受到人们的重视。国内女性旅游消费群体有其自己的消费趋势和消费特点,旅游企业应在＂女性旅游市场＂这块潜力无限的阵地上采用一定的营销策略,来推动这个市场的健康有序发展。
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| 关 键 词： | 女性旅游 旅游消费 营销策略 |
The New Trend and Marketing Strategies of Women Tourist Consuming Market in China |
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| Authors: | ZHANG Li-na |
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| Institution: | ZHANG Li-na(Shandong Women's University,Jinan 250002,China) |
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| Abstract: | Women tourism,as an independent and individual market,gradually got concerns of people along with the trend of the segment tourist market.This paper analyzes and concludes the consuming trend and consuming features of women tourist consuming group in China and proposes some suggestions on tourist enterprises＇ striving for a market share in women tourist market and doing business better and better. |
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| Keywords: | women tourism tourist consuming marketing strategies |
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