Legitimacy,the Governance of the Chamber of Commerce and the Evolution of Corporation Social Responsibility

From the perspective of legitimacy, the paper carries out a theoretical study on the transmission mechanism and the effect of evolution of corporation social responsibility propelled by the governance of the chamber of commerce. Interaction pushes forward the evolution of social responsibility among intra industry corporations. Enterprises must adjust corporation social responsibility actions according to the social responsibility institutional climate and the actions of other corporations to all kinds of stakeholders for the required legitimacy. The chamber of commerce is an important factor to lead to the change of institution environment in modern commercial society. By information communication, the chamber of commerce leads the specific enterprise to change the belief about the social responsibility actions of other corporations on the basis of new information, and adjust its corporation social responsibility action, concerning the responsibility boundary, extent and structure. In reality, the transmission mechanisms of evolution of corporation social responsibility propelled by the governance of the chamber of commerce include the “study and imitation” mechanism, collective action mechanism and self regulation mechanism. The chamber of commerce should develop energetically to extend the boundary, raise the extent and improve the construction of corporation social responsibility for better overall development.