营销中的换位思维

制约企业营销活动成败的因素很多,最根本的还是企业的自身因素。不少企业在营销决策中存在着非常明显的“自我中心”倾向,这种思维定势上的主观障碍,是束缚企业成长发展的重要原因之一。只有实施全方位的换位思维,才能避免企业与用户思维定位上的冲突,从而使企业的决策品位不断提高。

The You- attitude thoughts in Marketing

There are many factors which restrict marketing activities of enterprises, among which the most important one is because of themselves. Many enterprises are self - centring in their marking policy decision. This kind of subjective obstacle in thoughts is one of the most fundamental reasons which bind up the development of enterprises. Only if the You - attitude thoughts be bring into effect completely, can the enterprises avoid conflict with their customers in thought patterns and improve their level of policy decision constantly.