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陕西民营企业“一、三、五”现象的启示
引用本文:宁怀远.陕西民营企业“一、三、五”现象的启示[J].陕西行政学院学报,2004,18(1).
作者姓名:宁怀远
作者单位:陕西省行政学院,陕西,西安,710068
摘    要:陕西的一些民营企业曾经为拉动陕西经济发展做出过巨大贡献。它们的成功是因为当时企业品牌和企业理念定位比较准确,这些都是经营成功之道。然而,这些企业的品牌延伸和发展战略以及整体的应变能力却不能完全跟上时代的脉搏,新品研发没有形成序列开发,经营管理没有不断完善,导致不能持续地发展。他们从辉煌到衰落,给我们带来一些重要启示。

关 键 词:民营企业  品牌  经营之道

Shaanxi the hint of "1、3 &5" phenomenons
NING Huai-yuan.Shaanxi the hint of "1、3 &5" phenomenons[J].Journal of Shaanxi Administration School and Shaanxi Economic Management School,2004,18(1).
Authors:NING Huai-yuan
Abstract:Some private enterprises of Shaanxi have made huge contribution to stimulate Shaanxi economic development. Their success is enterprise concept, it's operation successful way. However, the trademark of these enterprises extends and develops the strain ability of strategy as well as whole but can not catch up with the pulse of times completely, new article research develops but not form sequence development, management does not be perfected continuously , is caused to develop continuously. They are from splendid arrive to decline, bring some important hints to us.
Keywords:private enterprise  trademark  management ways  
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