被消费的舆论——试论当代舆论的消费性趋势

在当今社会,舆论在某种程度上已经被消费所异化,公众舆论显示出了与以往不同的消费性趋势:一是出现了一批新的话题人物,作为消费文化的符号代码来满足公众的娱乐需要和消费快感;二是媒介有意识地针对新闻事件设置乃至人为制造各种话题引发受众讨论,诱导受众发表意见,进行舆论消费;三是民意调查充斥媒体,社会越来越依赖民意调查,同时民意调查的结果在很多方面诱导着人们的选择和行动。

The Consumed Public Opinions——On the consuming trend of contemporary public opinions

At present,public opinions have been alienated by consumption and shown different consuming trend: firstly,a group of new public figures appear to satisfy the entertainment demands and consuming pleasure of the public as the sign of consumption culture.Secondly,the media intentionally set up or even make up various heated topics for the public to talk about in order to draw the public's attention so as to consume public opinions.Thirdly,the poll has occupied the media,on which the society has relied more and more and the result leads people's options and action in various aspects.