论关公信仰对晋商精神的影响

关公信仰是中国民间信仰的重要组成部分，其精神内核为忠义仁勇。晋商信仰关公，其在常年经商过程中所形成的精神品格绝大部分是这一精神内核的折射：他们对国家和企业有着高度的责任心和敬业精神，此为“忠”；对顾客讲求信誉，与同行伙伴团结帮扶，此为“义”；富而不奢，广行善举，此为“仁”；自强不息，敢于挑战和冒险，此为“勇”。

On Influence of Faith in Guan Gong to the Spirit of Jin Merchants

faith in Guan Gong is an important part of Chinese folk beliefs, and the spiritual core is loyalty, brotherliness, benevolence and brav-ery. Jin Merchants had faith in Guan Gong, and the vast majority of spiritual character formed in the perennial business process is refraction of the spiritual core：they have a high sense of responsibility and professionalism to state and corporate, as is the“loyalty”;they have credibility for custom-er, uniting and helping partners and peers, as is“brotherliness”;they are rich but not extravagant, and do good widely, as is the“benevolence”;they are self-reliant, full of courage to challenge and adventure, as is the“bravery”.