| 论名人代言的法律规制——以真实性为视角 |
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| 引用本文： | 张莉初.论名人代言的法律规制——以真实性为视角[J].新疆警官高等专科学校学报,2010,30(2):28-30. |
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| 作者姓名： | 张莉初 |
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| 作者单位： | 乌鲁木齐职业大学传媒学院,新疆,乌鲁木齐,830002 |
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| 摘 要： | 消费者对于＂名人广告＂的投诉日益增多,名人代言广告不真实已引发信用危机和诸多法律争议。要加强消费者的法律意识,理智看待名人广告,清醒地认识到盲从广告的危害性;并且要尽快制定完善的法律法规来整顿规范广告行业中的不良现象,加大执法力度,创造一个良好的市场秩序。
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| 关 键 词： | 名人广告 虚假宣传 引人误解 法律责任 |
On Legal Regulations of Celebrities' Advertisements——From the angle of view of reliability |
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| ZHANG Li-chu.On Legal Regulations of Celebrities' Advertisements——From the angle of view of reliability[J].Journal of Xinj iang Police Officers’Academy,2010,30(2):28-30. |
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| Authors: | ZHANG Li-chu |
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| Institution: | ZHANG Li-chu(Media College,Urumqi Vocational University,Xinjiang,830002,China) |
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| Abstract: | The consumers＇ complains about the advertisements of celebrities increase day by day.The falsity of celebrities＇ advertisements has already caused the credit crisis and many legal disputes.The consumers should strengthen the legal consciousness,regard these advertisements sensibly,and be aware of the harm of following them like sheep.We should perfect the law as soon as possible to restructure the bad phenomenon in advertisement industry,enlarge the law enforcement power and create a good market order. |
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| Keywords: | celebrity＇s advertisement deceitful publicity misunderstanding legal responsibility |
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