浅析突发事件处理中政府与媒体的沟通策略

在突发事件的处理过程中，政府部门能否成功与媒体沟通、把握舆论导向已经成为决定突发事件处理效果的关键因素。因此在突发事件的处理中，政府应该要掌握与媒体沟通的各种策略。主要体现为政府与媒体沟通中的信息掌控策略——主动提供；政府与媒体沟通中的信息处理策略——真实有效；政府与媒体沟通中的信息发布策略——及时渐进；政府与媒体沟通中的信息提供策略——口径一致；政府与媒体沟通中的信息表达策略——有人情味；政府与媒体沟通中的信息选择策略——勇于担当。

on Government and Media’s Communication Strategies During the Process of Emergencies

During the process of emergencies,it has become a key factor to decide the effect of handling the emergencies,whether the government can communicate with media successfully and steer the public opinions.So,in the course of handling the emergencies,government should master all kinds of communication strategies with media.Mainly,they are strategies of controlling the information in government and media communication,to provide actively;They are they are strategies of handling the information in government and media communication,to be real effective;They are they are strategies of publishng the information in government and media communication,to be timely and gradual;They are they are strategies of providng the information in government and media communication,to be one voice;They are they are strategies of expressling the information in government and media communication,to be human;