论商标侵权案件中的损害赔偿水平

商标损害赔偿如同一个装水的"杯子",乐观派将其视为是半满,着力鼓噪如何将其另一半注满,新《商标法》中法定赔偿限额的提高是典型的例子。然而,对中国商标司法的实证研究表明,原告对商标的主观估值和损害赔偿的预期并不高,司法满足度更低。这不能简单地归咎于法定标准过低,企图通过提高法定赔偿限额来改善知识产权保护水平是不切实际的。商标赔偿是一个市场问题,其保护水平在很大程度也取决于交易和评估市场的健全。

The Level of Damages in Trademark Infringement Cases

Trademark damage compensation can be compared as a ＂ cup＂ of water. The optimists view the cup as half full, only waiting to be filled further. This can be typically shown in the new Trademark Law, which has increased the cap of statutory compensation. However, an empirical study of China＇s trademark judicial practice shows that the plaintiff＇s subjective value and the expectation for the trademark damage compensation is not high, and the judicial satisfaction is much lower. This phenomenon is not owing to the low statutory standards. It is impractical to increase the cap of statutory compensation for the sake of improving the level of intellectual property protection. The issue of trademark damage compensation is a market problem and the level of trademark protection mainly depends on a sound trading and appraisal market.